When most people consider search engine optimisation (SEO), keywords, content, meta tags, and backlinks come to mind. However, SEO is not merely about that; it also has to do with technicalities. A lesser-discussed aspect that can significantly impact your rankings is your web hosting company. Yes, your website hosting price and provider may have a huge impact on your website’s SEO than you may think.
Your website is a crucial platform for marketing and client engagement. Making your website easier to find in search results is essential, and that implies you should focus on search optimisation (SEO). While keyword research and link building will be your top priority in the SEO task list, don’t underestimate the impact that low price hosting can have on SEO. In this article, we’ll discuss the complex relationship between SEO and web hosting and how selecting the right provider can propel your website higher in the search rankings.
An SEO-optimised web hosting provider contemplates every aspect that can affect their clients’ SEO and enhances their hosting service. We’ll start by answering a question that many business owners face: Does web hosting influence SEO? We’ll then discuss the SEO factors that website owners should consider when looking for a reliable web host, including choosing the right web hosting plans or shared web hosting options. If you ensure you get the best web hosting for SEO, you can experience the perks of improved traffic and conversions from the moment your website goes live.
Does Web Hosting Influence SEO?
The solution to this question is yes! A lot of the things that greatly influence your website’s SEO are connected to the level of service you receive from your hosting company. SEO demands personal attention to various aspects, and accountability for some lies with the website owner, while others are connected to your web host’s efficiency. An appropriate web host can make a remarkable difference in enhancing your SEO if they prioritise the subsequent practices.
- Keeps their server secure and optimised.
- Provide pre-integrated SEO features.
- Offer flexible services to keep up with the evolving business demands.
- Deploy a CDN to provide exceptional website performance globally.
- Deploy your website using SEO-optimised security tools.
If you pick a hosting company that didn’t follow these aspects, you won’t be able to achieve the website traffic you’re looking for.
For instance, you may write compelling content with the focused keywords for your industry, but all the keyword research and creative writing won’t be effective if your website fails to load instantly. If performance hampers crawling your entire website, some sections of your website will not be indexed, and in case of technical errors, the website can also be marked as a spam website.
Features That Affect SEO Hosting
While choosing web hosts, several factors, options, and qualities will assist you in deciding which web host is going to deliver the optimal SEO results to your website.
1. Uptime
The most crucial aspect that a quality web host must offer is uptime, particularly when coupled with loading speed optimisation. Uptime refers to a unit that calculates the percentage of time in which your website can be accessed over the Internet.
Uptime is important to SEO, as slow or unavailable websites become deprioritised in organic search. Users will not invest beyond a few seconds for a page to render before pressing the back button. Search engines monitor inferior UX and penalise your website.
Minimal downtime helps maintain your website’s SEO performance. Prominent web hosting providers such as MilesWeb are known for delivering exceptional uptime in the industry. With their exceptional uptime, you can rest assured you will achieve great results.
2. CDN
A content delivery network (CDN) refers to a cluster of devices that are utilised to distribute different content across the globe quickly. The nodes are distributed strategically. Therefore, if clients visit your website, they access your server and download the media and content, which appears in your browser. This implies that clients are downloading all your images, clips, documents, or other media resulting in increased page loading times.
A CDN strategically lowers the distance between your server and clients. For instance, MilesWeb offers Cloudflare CDN for optimising the user experience and minimising the page rendering time for locally or worldwide expanding businesses.
3. Datacenter Location
Server location is one of the most noteworthy aspects that can decide how quickly users can view your content. Several web hosting providers boast of providing hosting services with exceptional loading speed and uptime, while verifying where their servers are located is essential. If you have a shared, VPS or cloud hosting solution, your data and websites are stored on a dedicated server at a physical location. Several web hosts keep their servers in secure, professionally managed data centers.
4. SEO Features
Leading web hosting providers feature powerful add-ons you can utilise to enhance your website and positively influence your SEO rankings. MilesWeb offers a multitude of additional features to optimise and boost the performance of your website.
5. SSL certificates
SSL (Secure Sockets Layer) is an encrypted certificate that protects your website and sensitive information you or your clients submit in shopping carts. For instance, confidential data may include payment gateways or login accounts for accessing certain websites, which is why it’s extremely essential to protect your sensitive data.
Google recommends all website owners implement SSL security to rank higher. By installing SSL certificates, users will feel secure and enjoy an improved experience while executing online operations involving classified information.
6. Periodic Backup
In case something goes wrong, you will need a reliable backup to preserve your crucial website data and restore it with a single click. Some providers offer backup services as part of their plans, while a few offer them as a premium service, so always ensure that you have an automated and reliable backup in place.
Conclusion
Selecting the right hosting for SEO can assist your website in achieving higher rankings in search engines, increasing brand awareness and revenue. While an inappropriate web host can negatively affect your SERP rankings, the good news is that you can effortlessly switch to an ideal web hosting provider at no additional cost.
With over a decade of experience, MilesWeb has been powering millions of businesses by offering comprehensive web hosting plans that best suit clients’ website and SEO requirements.
Remember, uptime, page speed, and security are critical to increasing your SEO rankings. However, by choosing an SEO-friendly web host and optimising website performance, the user experience can ensure superior SEO rankings.
